Under Armour $UAA had a rough 2017 but seems to have picked things up since tagging a low of $11.40 in November 2017. Since then, we can see that price has more than doubled, but has been in consolidation mode since June after tagging $24.70. I think weif price returns to around $20, we can consider it a buy-on-the-dip situation. UAA Daily Chart(click to enlarge)Bullish Signs:- The daily chart above offers us some bullish signs:1) Price action resembled a bottom after the Oct/Nov. 2017 dip (price was able to push above the moving averages and the RSI was able to return to 70)2) The RSI was able to hold above 40 after tagging 70 - this reflects building of bullish momentum.3) Eventually, with the bullish momentum maintained, price was able to bounce off the 200-day simple moving average (SMA), and basically the cluster of key SMAs. This is known as a bullish slingshot, and reflects bulls taking over. 4) The break above $18.40 in May was the key bullish sign, as it established the consolidation period as a bottom. - Price is retreating, and we should monitor the $20 area for support. We should also look for the RSI to hold above 40, all assuming that the current pullback in UAA is within the larger context of a bullish reversal.Head Winds:- Looking at the weekly chart, we can see that our bullish outlook is actually within a larger context of of bearish correction since late 2015. - We can also see that the recent rally is pushing up against a falling trendline as the RSI pushes above 70.- The fact that the RSI pushed to 70 is actually encouraging for the bullish outlook because it represents ability to generate bullish momentum. - The fact price is testing a falling resistance might provide some resistance, but I think if price can hold above $20, we still have upside.- This upside is towards the $30 pivot up to the $31.40 area, which represents a support/resistance pivot and where the 200-week (SMA) resides.Below $20.00- I feel confident above $20, but even if price dips below it, I wouldn't be too worried, especially if overall market sentiment is also negative.- I would give it elbow space down to around $17.50, where price would be testing the resistance area of the recently established price bottom. A rebound from here still respects the price bottom and confirms a short to medium-term bullish scenario.UAA Weekly Chart(click to enlarge)