Ford Motor Company $F is in a pullback after a bearish break in July. Looking at the daily chart, we can see that price broke below a rising trendline as well as the May low/support around $9.35 in July and early August. Furthermore, price broke below the 200-day simple moving average (SMA). F Daily Chart(click to enlarge)Bearish Continuation?- First of all, we should note that Ford's share price has been on the decline in the long-term, since 2015, when it peaked just under $18. After a double top, price has been persistently bearish as we can see on the weekly chart below.- Going back to the daily chart, I would say that the bull run in late-April was a signal of a bullish reversal. It broke key resistance factors and had strong volume.- However, the fact that the market has pared all those gains suggests bears are back in charge. - In recent weeks, price has rebounded after the bearish break. However, I think the $9.60-$10 area will be strong resistance.- This area involves a previous resistance pivot from late 2018 that continued to be a support/resistance pivot in 2019. The 200-day simple moving average (SMA) is in this area. Also $10 is a psychological level and could be resistance in the overall bearish scenario.- Finally, the RSI on the daily chart is at 60, coming up from under 30 in August. If it holds under 60, it would reflect maintenance of the prevailing bearish momentum.- Because the larger picture is bearish, I would anticipate downside to at least the 2018/2019 lows around $7.50. F Weekly Chart(click to enlarge)