Another new SEC filing today. Amplify ETFs, known mostly for the Online Retail ETF (IBUY), will launch the Advanced Battery Metals & Materials ETF (BATT).According to the filing, "the Fund is an actively managed ETF that seeks to provide investment exposure to companies principally engaged in the mining, exploration, production, development, processing or recycling of the metals and materials being utilized in advanced battery technologies (“Advanced Battery Materials”), currently Lithium, Cobalt, Nickel, Manganese and Graphite."It will invest in companies that "(i) derive 50% or more of their revenue from from the mining, exploration, production, development, processing or recycling of Advanced Battery Materials; or (ii) are in the top five and have at least 10% of global market share of any Advanced Battery Material, with Advanced Battery Materials as a primary source of revenue or net income for such company."The obvious comparison here is the Global X Lithium & Battery Tech ETF (LIT). The primary difference between the two is that LIT focuses on lithium, where BATT will target companies with multiple metals in addition to lithium. BATT also strategically put its expense ratio at 0.72%, which is slightly lower than the 0.75% expense ratio of LIT. BATT will be actively managed, while LIT is indexed to the Solactive Global Lithium Index.LIT already has $1 billion in assets and is well-linked to the lithium battery industry. I can see BATT gaining some traction as the autonomous driving and vehicle industry grows, but LIT has quite a head start. Then again, look no further than the case of BOTZ vs. ROBO to see how returns drive assets.What do you think? Do you see BATT effectively competing with LIT? Are you invested in a lithium product? Comment down below!