You ever realize as you have grown into an adult and think about all the popular shallow kids turned out not to do so well later on in life and then that little evil part of you laughs your ass off, well this is the feeling that came over me today when I found out the most shallow retailers Aeropostale (NYSE: ANF.N) American Eagle Outfitters Inc (NYSE: AEO.N) and the biggest culprit Abercrombie & Fitch Co. (NYSE: ANF.N) were losing their core shoppers. I call these retialers shallow because of their shady human resource practices for example Abercrombie & Fitch are notorious for only hiring "pretty people" which has lead to investigations against them but that's enough of me sounding like a scorned ex, because that isn't the biggest reason they are loosing their core fans. The 3A's as they are collectively called are losing their core consumers (teens) to cheaper retailers like Zara, H&M, and Uni Qlo who all offer faster fashion where new pieces are rolled out almost on a monthly basis. When you team that with the fact that retailers across the board except for those who sell home goods have seen consumers become tight with their spending it doesn't look like things will be getting better for the 3A's. What makes it tougher on them is the fact that the demography they are selling; teens, are the most reliable people. They change their mind on whats cool as often as they brush their teeth.