What happened? Shares of Newell Brands Inc. (NYSE: NWL), a household products company boasting well-known brands such as Rubbermaid, Paper Mate, and Sharpie, among many others, are shedding roughly a quarter of their value Thursday after the company missed estimates and lowered guidance. So what Third-quarter revenue dropped 7% to $3.68 billion, which also checked in below the analysts' estimates calling for $3.71 billion. Excluding one-time items, Newell's adjusted earnings per share checked in at $0.86, also below analysts' calling for $0.92 per share. "Newell Brands third quarter results were below expectations as our transformation progress was overshadowed by weak late-quarter sales related to retailer inventory rebalancing, primarily in response to decelerating U.S. market growth through the Back-to-School period," said Michael Polk, Newell Brands' CEO, in a press release. Image source: Getty Images. Now what The last straw for some investors was management cutting Newell's 2017 adjusted earnings-per-share outlook from the original range of $3 to $3.20 down to $2.80 to $2.85 and also slashing its revenue guidance from between $14.8 billion to $15.0 billion down to a range of $14.7 billion to $14.8 billion. Management had previously trimmed guidance once already, contributing to its slump in September. The good news for investors is that management remains confident it will bounce back through its market share gains, point of sale growth, and cost reductions. 10 stocks we like better than Newell BrandsWhen investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the 10 best stocks for investors to buy right now... and Newell Brands wasn't one of them! That's right -- they think these 10 stocks are even better buys. Click here to learn about these picks! *Stock Advisor returns as of October 9, 2017Daniel Miller has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.