What happened Shares of pop culture toy maker Funko (NASDAQ: FNKO) -- of "Funko Pop" fame -- popped indeed on Thursday, closing the day up 9%. Curiously, this pop happened before -- not after -- investment banker DA Davidson announced it is initiating the stock with a "buy" rating and a $29 price target. Image source: Funko. So what Seeing a stock pop in response to an analyst's buy rating isn't exactly a new thing. But seeing Funko stock pop, and only then get its rating, seems a bit strange. So what might explain this curious phenomenon? Best guess: Yesterday, Funko participated in an analyst "fireside chat " at the Jefferies 2019 Consumer Conference in Nantucket, Mass . During the course of this half-hour-or-so talk, Funko President Andrew Perlmutter and CFO Russell Nickel struck an optimistic tone, saying the company is enjoying "strong growth." Now what Perhaps the most informative tidbit Funko's execs mentioned during their talk was this: To develop a new "SKU" or toy for sale costs Funko only between $5,000 and $7,500. As the CFO pointed out, this means that once Funko has sold 2,500 units of any given product, it's already broken even and begun turning a profit -- definitely a positive aspect of the company's business. Another bit of information revealed at the "chat" -- and perhaps the real reason the stock spiked today -- was the execs' observation that Funko products tend to enjoy a "massive" spike in sales in the month of July, around the time of the San Diego Comic-Con. July's just around the corner, some investors might have been thinking -- maybe it's time to go out and buy some Funko stock! 10 stocks we like better than Funko, Inc.When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has quadrupled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Funko, Inc. wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of March 1, 2019 Rich Smith has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.Source