Walmart (NYSE: WMT) today announced the launch of its new membership program, Walmart+, saying the service will be available to all customers beginning Sept. 15. The service includes unlimited free delivery from local stores, fuel discounts and access to mobile phone in-store checkout. The program is meant to combine the convenience of online shopping with the in-store experience. It does not directly compare to Amazon's (NASDAQ: AMZN) Prime offering as there is still a $35 minimum for free shipping on Walmart.com orders. Image source: Getty Images. Walmart+ membership is priced at $98 per year or $12.95 per month. The retailer previously had a store delivery service called Delivery Unlimited. That grocery delivery service was priced the same, and those members will be automatically converted to Walmart+. The new membership will also include fuel discounts at Walmart, Murphy USA and Murphy Express fuel stations, with Sam's Club soon to be added. It will also allow members to use the Walmart App to scan and pay for items as they shop in the store, for a faster, contact-free checkout. There are similarities to the popular Amazon Prime membership service, which costs $119 per year or $12.99 per month. But Prime includes free delivery on all website offerings with no minimum, the Prime Video streaming service, and other perks. Walmart is distancing its new program from direct comparisons to Amazon Prime. The retail chain's chief customer officer, Janey Whiteside, told CNBC, "We're not launching Walmart+ with the intent to compete with anything else, we're launching it to meet the needs of our customers." 10 stocks we like better than Walmart Inc.When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Walmart Inc. wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of August 1, 2020 John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Howard Smith owns shares of Amazon. The Motley Fool owns shares of and recommends Amazon and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.Source