What happened e.l.f. Beauty (NYSE: ELF) shareholders outperformed a rising market last month. Shares rose 18% in February compared to a 2.6% gain in the S&P 500, according to data provided by S&P Global Market Intelligence. The rally added to recent gains for the stock, which is up over 50% in the past full year. Image source: Getty Images. So what Investors cheered the makeup specialist's fiscal third-quarter announcement that in early February showed strong operating trends despite COVID-19 pandemic pressures. Sales rose 10% through late December, management said, marking its eighth straight quarter of gains. "Of the top five color cosmetics brands in the U.S.," CEO Tarang Amin said in a press release, "e.l.f. grew the most [market] share in the quarter." Now what The company entered 2021 with 6% market share, up about 1 full percentage point compared to last year. That momentum has executives now targeting sales gains of about 8% for the current year compared to their last forecast calling for a 6% increase. While marketing and advertising expenses are also rising, investors should be pleased to see e.l.f. achieving robust growth in a difficult year for the wider makeup market. 10 stocks we like better than e.l.f. Beauty, Inc.When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and e.l.f. Beauty, Inc. wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of February 24, 2021 Demitri Kalogeropoulos has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.Source