Black Friday, the busiest time for online retailers, is coming. Alphabet (GOOGL) will become a beneficiary of the consumer boom along with Amazon.com. The company demonstrates double-digit growth. According to the recently released financial report for 3Q15, consolidated revenue increased 13.0% y-o-y to USD 18.68 bn, outpacing the consensus by 1%. Google’s advertising revenues, rising 16.0% y-o-y to USD 13.1 bn, turned into a revenue growth driver. Taking into account devaluation effects, revenue jumped 21% y-o-y. Adjusted operating profit was up 14.6% y-o-y to USD 6.14 bn, while operating margin spiked 32.9% vs. 32.4% a year ago. Adjusted EPS soared 17.6% to USD 7.35, outpacing expectations by 2%. The company generated free cash flow of USD 3.63 bn, and as a result, net cash position (including marketable securities on the balance sheet) rose to USD 72.77 bn (+17% y-o-y). A significant cash position allowed the company to start a buyback program. The Board of Directors announced a share buyback program totaling USD 5.1 bn for the first time in the company’s history.Like Facebook, Alphabet continues to monetize its services. Alphabet recently announced a new paid service YouTube Red, which is analogous to Netflix and may even compete with the later.I believe that Alphabet will succeed in monetizing its services, and this trend, coupled with buyback program, will boost the medium-term share price performance of Alphabet (GOOGL).I raised my target price for Alphabet (GOOGL) shares to USD 800 and believe that the name provides an attractive mid-term investment opportunity. The short-term technical target is USD 770.