The Starbucks Corporation is the largest coffeehouse company in the world. The chain was founded in Seattle, Washington in 1971; it operates 23,132 locations worldwide, including 12,937 in the United States, 2,004 in China, 1,416 in Canada, 1,135 in Japan and 849 in the United Kingdom.Microeconomic situationSince 2012 Starbucks shares have risen for more than 143%, while the S&P index for only 40%. Thus, the shares seem to be much stronger than the market during the whole period of 2012 - 2016. Of course, this is a positive factor.Company's performanceThe company's revenue is growing steadily each year, as well as the profit.The increased spread between the P/E and P/S indicators is observed. Multiplier P/S has moved up significantly in comparison with the P/E. This indicates that investors direct their attention to active business expansion, rather than to receiving just-in-time profit.Technical analysisShares of Starbucks have recently broken a significant level of $ 59-60 per share. Moreover, they had time to test it.The last trading session formed the third rebound from the support level that we have drawn proving that investors are willing to buy shares at $ 59 per share in the short term period. Also there is a visible divergence of MACD. At the last price reduction to the extremum, MACD indicator shows the smaller bears force than was the last time at these levels. Possible strong resistance is expected at around $ 64 per share.Factors discouraging shares purchasingSBUX stock is trading at a price to earnings ratio of 32.7x against the industry average (Retail-Food and Restaurants) of 28.SBUX stock is trading at a Price to book ratio (PB ratio) multiple of 15.4x against the industry average (Retail-Food and Restaurants) of 8.1.SBUX stock is trading at a price to sales ratio (PS ratio) of 4.7x against the industry average (Retail-Food and Restaurants) of 2.7.SBUX stock is trading at a price to earnings ratio of 33.9x against the industry average (Retail-Food and Restaurants) of 28.Thus, it is observed that the major company's multiples are significantly higher than the industry average therefore the company's shares look expensive compared with its competitors. On the one hand, this is the usual state of affairs for our company. That is way investors believe in the companies success from year to year and invest in it, which makes it quite expensive. On the other hand, negative news about the company will be more sensitive and will lead to high volatility and a sharp decline in share prices.Our recommendations Shares Purchase of the current levels of $ 60-62 for the purpose of $ 64 per share. Stop loss below $ 59, and the duration of the transaction is expected within 1-3 weeks.