I know, I know, the earnings on Mattel (MAT) were pretty good, the long term calls are up like 300% already only a week after, and you're like "I reeeeeeelly want to take some profits here". I understand that, and I'm not going to try to talk you out of it. But if you can, keep as many shares on hand as you can for a while. It's going to get even better. I'm not even going to try to comment on the whole merger with Hasbro (HAS) rumor. I have no idea if that has legs, so wait until one of the companies officially responds before you make any decisions there. If nothing else, where there's smoke there's fire, but check this out. Mattel is still paying a 5% dividend yield. There aren't a lot of blue chips that are, and that's reason enough to keep at it. The price should rise to meet a yield closer to what Hasbro is offering. That means there's still a good 20% of upside before owning this company is risky. I'm still long Mattel. I don't think the recovery is fully finished, and I'm not ready to let other people have my shares just yet. For more about what made me want to own this company in the first place, check out this article I wrote almost a year ago to the day about Aggressive/Defensive Investing And Market Timing: How To Profit From A Shift In Market Sentiment. I pretty much called this exact scenario going down. Well not the merger, but the idea that Barbie wasn't going to just stay down forever. I'm staying long until at least $38/share.