Since 1898. That's how long General Mills (GIS) has been paying dividends. 119 years now. Dividend increases though, there weren't quite so many of those, with the company only somewhat more recently appearing to make raises a priority. There have been increases for the last 13 years now, but dividend growth has fallen below 10%/year.That's not a bad rate of increase, and it's not that it's a bad business by any means, but sales growth in cereals and ready to eat meals just isn't anything that's going to take off any time soon. Especially with the public's extreme hate of gluten and carbs. But the kids love it, and they always will. With the possible exception of the current artwork seen on "Cinnamon Toast Crunch". Up close, it might not be so noticeable, but when you take in the whole scene, you start to see something:That piece of cereal on the edge of the bowl seems to be second-guessing its fate.The placement of the mouth in the original is too high, making it look like where you'd put a nose instead, causing that delicious swirl of cinnamon to make you think that cereal looks ghastly. Well, he probably just realized that he's about to jump right into the death pits for breakfast and join his fallen comrades. Other than that, General Mills is a pretty reliable company.Other than dividend growth being satisfactory, you more or less know what to expect out of food. Last year, with the company reporting lower revenues than usual, the 22x trailing earnings might work out to actually be a pretty decent return this year. The current yield of 3.24% is also pretty decent, and will help make up for the less than impressive growth on average. Their closest peer, Kellog's (K) is selling at 36x earnings, and yields just 2.85% It's been my experience that stock prices tend to work their way towards equalizing these types of imbalances. ACTION TO TAKE:Ignore box art, acquire currency. Add General Mills to your dividend growth portfolio, and make it a part of this healthy breakfast.