All the attention BlackBerry (BBRY) ever gets are negative, which is great news for value investors. The same happened with AMD and even Nvidia (NVDA) back before the graphics card refresh. AMD is now over $10, up from $1.75/sh earlier this year. Nvidia is ~ $100.BlackBerry just won’t quit the smartphone market. Unlike Microsoft (MSFT) de-emphasizing on WP10 and Nokia (NOK) pivoting on networking, BlackBerry’s inflection point is software. The company will now look to TCL to sell the hardware. BlackBerry supplies the security on the Android kernel and will develop the software apps. The iconic keyboard app will now live on DTEK devices made by TCL.TCL makes Alcatel phones:BlackBerry’s strategy is similar to that of AMD’s. Earlier this year, AMD licensed x86 to a Chinese firm. This brings x86 technology to China and gives AMD much-needed cash flow. BBRY will license the mobile device brand to certain markets. It retains control over the way TCL markets the brand.The Android market lacks a good, cheap device:BlackBerry effectively leverages TCL’s distribution channel. TCL gets instant recognition of the BlackBerry name. Granted, nobody likes the BlackBerry brand in the U.S., but the same is not true in China or India, to name a few places. DTEK50’s cheap pricing and solid build, along with DTEK60’s premium specifications will resonate with consumers.The iPhone 7 is affordable to the rich, in North America while the Samsung Galaxy is subsidized by carriers. In other regions, consumers must pay outright for the device. DTEK60 fits the bill.iPhone 8 gets more press than iPhone 7. The iPhone 8 is only a concept:When DTEK70, a keyboard variant, is released, business users will buy this device in droves. BlackBerry gets to sit back and collect the licensing revenue. The only ones hard at work will be TCL’s marketing and sales team and BlackBerry’s engineering – software – division.