Kroger, one of the biggest grocery chains in the country has recently surpassed competitors such as Safeway Inc. and Supervalu Inc.. They did so by offering more value and offering a rewards program that targets cost-conscious shoppers. Just 2 months ago, Kroger closed its acquisition of another grocery chain Harris Teether Supermarkets for $2.44 billion. This move brought Kroger into more markets in the southeast giving them access to many more high end supermarkets. In the last period, they showed a profit of $422 million, which is down from $462 million last year. However, last year's quarter included one more week of sales which influenced the number. Same store sales went up 4%.