(Image source: brickmeetsclick.com) You will be surprised to learn that Amazon.com, Inc.’s (NASDAQ:AMZN) AmazonFresh is huge player in online grocery shopping. According to the retail consumer consultant firm Brick Meets Click, nearly forty percent of shoppers who bought groceries online selected AmazonFresh as their go-to grocer. Last year, the e-grocery industry generated $15.4 billion in sales. With AmazonFresh, Amazon has the potential of being an impactful player in the larger U.S. food retail market. Amazon has the technology to compete with major retailers like Wal-Mart Stores, Inc. (NYSE:WMT) and Whole Foods Market, Inc. (NASDAQ:WFM).