Shares of Electronic Arts (EA), a videogame publisher, fell as much as 7 percent on Monday after GameStop (GME) said its sales of "Star Wars: Battlefront" were weaker than anticipated. The comments from GameStop, the world's largest videogame retailer, do not reflect digital videogame sales and come days before Black Friday, traditionally the biggest shopping day in the United States. GameStop's warning is just a reflection of decreasing sales of physical copies in their shops. The videogame industry has been shifting to distributing games digitally in recent years, with increasing bandwidth and easier access on consoles allowing players to download their favorite titles, rather than purchase physical copies. Digital, a higher-margin business, has been growing steadily, and comprised nearly 52 percent of EA's revenue for the year ended March 31. EA last month raised its forecast for sales of "Star Wars: Battlefront" to 13 million units for the year ending March 2016, up from its earlier estimate of 9 million to 10 million. (Full Story) The title launched on Nov. 17, a month ahead of Walt Disney's DIS.N release of "Star Wars: The Force Awakens," the latest installment in George Lucas' space opera franchise. The game is expected to be a popular gift over the holidays for kids, adult Star Wars fans and gamers alike. I think Monday's plunge was overreaction and we have good buying opportunity right now. Up to Friday's close, stock had risen 54 pct this year. I am going to buy the stock today and May The Force Be With Me. :) $EA, Electronic Arts Inc. / 1440