A survey conducted by mobile dating app Clover found 51 percent of women and 31 percent of men prefer going on first dates at Starbucks (NASDAQ: SBUX), according to the Christian Science Monitor. Experts say this could be an indicator of the rising casual dating culture. Following Starbucks came other causal eateries Panera Bread, Chipotle and The Cheesecake Factory, according to the Christian Science Monitor. "First dates are risk-taking endeavors," Assistant Professor of Sociology at Siena College Beverly Thompson said. "In order to minimize risk, one may be inclined to make the date itself less risky and time-intensive, compared to the "old-fashioned" dinner and movie date, for a quicker and more casual date location, such as a coffee shop or chain restaurant. In this way, one is only committing for the time it takes to drink a cup of coffee, which can be accelerated or slowed down, according to the interest one has in one's date.”