Whole Foods Market, Inc. WFM was a big mover last session, as the company saw its shares rise nearly 6% on the day. The upside was driven by the company’s announcement of better-than-expected earnings for the second quarter of fiscal 2016. This led to solid volume too with far more shares changing hands than in a normal session. Yesterday’s rally breaks the recent trend of the company, as the stock is now trading above the volatile price range of $28.51 to $29.82 since Apr 21, 2016.The company has seen no estimate revisions over the past 7 days, while the Zacks Consensus Estimate remained unchanged over the same time frame. Yesterday’s price action is encouraging though, so make sure to keep a close watch on this firm in the near future.Whole Foods currently carries a Zacks Rank #4 (Sell).A better-ranked stock in the same industry is The Kroger Co. KR, which carries a Zacks Rank #2 (Buy). Is WFM going up? Or down? Predict to see what others think: Up or Down Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >> Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report KROGER CO (KR): Free Stock Analysis Report WHOLE FOODS MKT (WFM): Free Stock Analysis Report To read this article on Zacks.com click here.