Hilton Worldwide Holdings Inc. HLT continues to rely on expansion in order to fortify global presence, and capitalize on the growing demand for luxury and business travel. To this end, the company’s Hilton Hotels & Resorts brand opened an international upscale hotel in New Taipei City. Notably, this marks Hilton’s comeback to Taiwan after 15 years.The 31-story, 400-roomed hotel lies in the central Banqiao District, in close proximity to shopping and entertainment centers, business districts, and other tourist destinations.Continual Expansion in FocusThe move underscores Hilton’s absolute focus to expand its brands in both domestic and international markets. To maintain its position as the fastest-growing global hospitality company, Hilton is continuing to drive unit growth.In the first quarter of 2018, the company achieved net unit growth of 7,100 rooms and witnessed 7% increase from the prior-year quarter. Further, during the second quarter, Hilton opened 123 hotels, taking room count to 17,100. It achieved net unit growth of 15,800 rooms, indicating an 18% increase from the prior-year quarter.For 2018, the company projects approximately 6.5% net unit growth. It also continues to have more rooms under construction in Europe, the Middle East and the Asia Pacific compared with any other hotel chain. The company expects greater international expansion in 2018.Countering CompetitionWe believe that by expanding its brands globally, Hilton is trying to fend off competition from the likes of Marriott MAR, Choice Hotels CHH and Hyatt H. As it is, the hotel industry is highly competitive as major hospitality chains, with their well-established and recognized brands, are continuously expanding their global presence.Hilton is continuously facing intense competition from both large hotel chains and smaller independent local hospitality providers. Unless the hotel giant counters these competitions with appropriate strategies, it may lose out on market share.5 Medical Stocks to Buy NowZacks names 5 companies poised to ride a medical breakthrough that is targeting cures for leukemia, AIDS, muscular dystrophy, hemophilia, and other conditions.New products in this field are already generating substantial revenue and even more wondrous treatments are in the pipeline. Early investors could realize exceptional profits.Click here to see the 5 stocks >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Marriott International (MAR): Free Stock Analysis Report Hyatt Hotels Corporation (H): Free Stock Analysis Report Hilton Worldwide Holdings Inc. (HLT): Free Stock Analysis Report Choice Hotels International, Inc. (CHH): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research