The United States is going to be showered with love as 52% of its adults are planning to celebrate this Valentine’s Day. The pandemic couldn’t undermine the excitement among consumers as the expected decline (by 6 percentage points) in celebrators is negligible. Total spending would be a total of $21.8 billion, per NRF.However, ways of celebrating the event have been changing. This has led to a decline in planned spending as consumers are spending $165 on average this year, about $32 less than last year, per the report. However, the day of love would be a day for business.Exchanging chocolates, greeting cards, flowers, gifting precious metals should remain at the front and in the center.Let’s dive a little deeper:Shopping Online Amid the Pandemic Online purchasing would continue to rule as about 38% of consumers are planning to buy their Valentine’s gifts online this year — the highest in the survey’s history. ProShares Online Retail ETF (ONLN) is a beneficiary of the trend. With all the celebration around, who can get forget Amazon (AMZN), a hot destination of online shopping.Dollar Store: A Winner Too?Visiting to department stores (29%), discount stores (28%), and local small businesses and specialty stores (17%) would also remain a trend. This is the first time consumers showed inclination for small businesses as one of the top five shopping destinations. Several discount retailers like Costco (COST), Ross (ROST), Dollar General (DG), Dollar Tree (DLTR) and Wal-Mart (WMT) have solid exposure to VanEck Vectors Retail ETF RTH, making it a likely winner.Pets Are No Less Than SweetheartsJust as last year, 27% of those celebrating Valentine’s Day are planning to pamper their pets withgifts and other treats. The rate is up from 20% in 2019 and 17% in 2010. Naturally, this puts the spotlight on ProShares Pet Care ETF PAWZ. The trend may make shares of pet food company Freshpet Inc. FRPT purr in pleasure.Forget Restaurants, Tap StaplesLess than 24% of consumers are planning an evening out, the lowest in the NRF survey’s history and down from 34% last year. Another 46% are actively sidestepping in-person gatherings. This results in a drop of $1.5 billion in spending on an evening out this year.Even still, 41% say they intend to celebrate the event in their own home. So, restaurants may see a relatively lower footfall while demand for groceries and other food items should be higher. Consumer Staples Select Sector SPDR ETF XLP may benefit from this trend.Candies & Flowers Still Rule Since the pandemic can’t affect exchanging gifts like classic candies, cards and flowers, these businesses should see no adverse impact this year. The Hershey Company HSY is likely to be one of the best bets this year. Shares of companies like 1-800 Flowers.Com Inc. FLWS should also get a nudge-up.Want key ETF info delivered straight to your inbox?Zacks' free Fund Newsletter will brief you on top news and analysis, as well as top-performing ETFs, each week. Get it free >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Hershey Company The (HSY): Free Stock Analysis Report Freshpet, Inc. (FRPT): Free Stock Analysis Report 1800 FLOWERS.COM, Inc. (FLWS): Free Stock Analysis Report VanEck Vectors Retail ETF (RTH): ETF Research Reports To read this article on Zacks.com click here. Zacks Investment Research Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report