To boost customers’ digital experience, Yum! Brands, Inc.’s YUM KFC recently inked partnership with Nuvei and Judopay to enable seamless mobile payments for customers throughout its branches (almost 150) in Spain.Per the agreement, Nuvei will provide acquiring services for KFC Espana. With this partnership, KFC Espana will benefit from optimized transaction approval rates and local processing costs, while its customers will enjoy effortless payment experiences across all payment channels. In order to adapt to the franchise model, Nuvei also created bespoke documentation, pricing and sub-account management.Meanwhile, the partnership with Judopay is likely to enhance the brand with benefits of seamless and touch-free payments as well as the network of local-acquiring partners.With regard to the partnerships, Pablo Calavia, chief commercial officer of Yum! Brands, representing KFC Espana, stated, “The innovative technology of these two leading payment providers will help us improve our omnichannel customer experience, supporting our strategy of being the leading quick-service restaurant in digital experience across Western Europe.”Focus on DigitalizationYum! Brands implemented various digital features in mobile and online platforms across all brand segments to enhance guest experience. The company has been working toward making its delivery services faster and the results have been positive so far. During first-quarter 2021, KFC's digital sales mix reached a record of 43%, globally. The upside was primarily driven by the rapid expansion of delivery, click and collect as well as the introduction of new channel ordering options.Going forward, the company continues to focus on its advanced point-of-sale system that is likely to boost member experience through optimization features, accuracy speed and reliability.Price PerformanceImage Source: Zacks Investment ResearchComing to price performance, shares of Yum! Brands’ have moved up 7.8% so far this year compared with the industry's 12% growth. The dismal performance was mainly due to the coronavirus pandemic. Moreover, restaurant traffic has been significantly impacted by the same.However, the company implemented various digital features in mobile and online platforms across all brand segments to enhance guest experience. This along with focus on off-premise channels, strategic investments in digital technology and refranchising efforts are likely to benefit the company in the upcoming periods. Meanwhile, earnings estimates for 2021 have moved up in the past 60 days, depicting analysts’ optimism regarding the stock’s growth potential.Zacks Rank & Other Key PicksYum! Brands currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.Some better-ranked stocks in the same space are Ruth's Hospitality Group, Inc. RUTH, Dine Brands Global, Inc. DIN and The Cheesecake Factory Incorporated CAKE, each sporting a Zacks Rank #1.Ruth's Hospitality and Dine Brands 2021 earnings are expected to surge 381.6% and 269.3%, respectively.Cheesecake Factory has a three-five year earnings per share growth rate of 8.5%. More Stock News: This Is Bigger than the iPhone! It could become the mother of all technological revolutions. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 77 billion devices by 2025, creating a $1.3 trillion market. Zacks has just released a Special Report that spotlights this fast-emerging phenomenon and 4 tickers for taking advantage of it. If you don't buy now, you may kick yourself in 2022.Click here for the 4 trades >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report DINE BRANDS GLOBAL, INC. (DIN): Free Stock Analysis Report Yum Brands, Inc. (YUM): Free Stock Analysis Report The Cheesecake Factory Incorporated (CAKE): Free Stock Analysis Report Ruths Hospitality Group, Inc. (RUTH): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research