To harness the power of social and premium out-of-home (OOH) assets across top-tier markets, OUTFRONT Media OUT has announced the enhancement of OUTFRONT PRIME with new social out-of-home (sOOH) capabilities.Per a Comscore research, OOH campaigns garner seven times more social posts, per ad dollar spent compared with other measured mediums. It receives five times more website visits, six times more social searches and 5.3 times more online purchases. Moreover, the campaigns that combine social and OOH generate up to 10 times the reach. Hence, OUT’s recent move seems prudent.Through OUTFRONT PRIME, the company will be able to broaden its reach to brands seeking to couple social media and influencer activations with OOH campaigns on its most premium assets. In recent years, brands have been driving social amplification by using their OOH campaigns as their core content. With OUTFRONT PRIME’s portfolio of 250-plus coveted, high-impact locations across the United States, it is well-positioned to capitalize on this trend that has organically grown in recent years.Productizing this new sOOH sector will be beneficial for OUTFRONT Media. It will be able to maximize these capabilities and social learnings to work even more closely with social-first brands and agencies to co-create opportunities to leverage the PRIME assets' massive potential for earned attention.In addition, OUTFRONT Media is offering influencer marketing support that ranges from consultation to social listening, including identifying influencers to work with via a partnership with Tagger. To emphasize this capability, the company has commenced rolling out new branding across its PRIME locations, featuring the "#outfrontprime" hashtag.After their successful campaigns with OUTFRONT Media's other premium assets, such as the transit and innovative technologies like the spatial 3-D, interactivity, AR, VR and Web3, brands have been actively utilizing the sOOH feature.Brands already launched or soon to be live via OUTFRONT PRIME include E.L.F. Cosmetics, HBO Max and (Red). These brands have partnered with leading social media influencers to amplify their new campaigns.OOH advertising has been growing at a rapid pace and continues to increase its market share in comparison with other forms of media. Given the technological advancements and low-cost nature of OOH advertising, it has been gaining traction in recent years.In the upcoming years, higher technology investments are expected to provide further support to OOH advertising. Therefore, OUTFRONT Media’s efforts to provide a unique technology platform for marketers to tap growth opportunities bode well.Although OUTFRONT Media carries a Zacks Rank #4 (Sell), presently, its shares have gained 20.4% in the quarter-to-date period compared with its industry’s growth of 6.1%.Image Source: Zacks Investment ResearchStocks to ConsiderSome better-ranked stocks from the REIT sector are VICI Properties VICI, Lamar Advertising LAMR and Terreno Realty TRNO, each carrying a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.The Zacks Consensus Estimate for VICI Properties’ current-year FFO per share is pegged at $1.91.The Zacks Consensus Estimate for Lamar Advertising’s 2022 FFO per share is pegged at $7.34.The Zacks Consensus Estimate for Terreno Realty’s ongoing year’s FFO per share is pegged at $1.97.Note: Anything related to earnings presented in this write-up represent funds from operations (FFO) — a widely used metric to gauge the performance of REITs. Zacks Names "Single Best Pick to Double" From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all. It’s a little-known chemical company that’s up 65% over last year, yet still dirt cheap. With unrelenting demand, soaring 2022 earnings estimates, and $1.5 billion for repurchasing shares, retail investors could jump in at any time. This company could rival or surpass other recent Zacks’ Stocks Set to Double like Boston Beer Company which shot up +143.0% in little more than 9 months and NVIDIA which boomed +175.9% in one year.Free: See Our Top Stock and 4 Runners Up >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Lamar Advertising Company (LAMR): Free Stock Analysis Report Terreno Realty Corporation (TRNO): Free Stock Analysis Report OUTFRONT Media Inc. (OUT): Free Stock Analysis Report VICI Properties Inc. (VICI): Free Stock Analysis ReportTo read this article on Zacks.com click here.Zacks Investment Research